Welcome to Next Level Partners,
where strategy meets vision.

Founded by Charece Williams and Bianca Crawford Shelton, our firm brings together decades of expertise in public relations, marketing, business development, and athlete brand management.

Bianca’s expertise in elevating high-profile clients through strategic communications complements Charece’s leadership in brand and sponsorship marketing for Fortune 100 companies, where she built partnerships that connected culture, sport, and purpose.

Meet the Team


  • Bianca, founder and CEO of The Crawford Austin Agency, has nearly 20 years of experience in public relations, marketing, and strategic communications, guiding high-profile clients across sports, entertainment, and law.

    Her background as an educator and mentor adds a unique layer of leadership development, equipping athletes with the tools to communicate their stories authentically, elevate their personal brands, and build lasting influence both on and off the field. Bianca’s strengths in storytelling, brand positioning, and community impact ensure that athletes are represented as complete individuals whose legacies extend far beyond the game.


  • Charece Williams is a trailblazing sports marketing executive and founder of Inside The Huddle consultancy, with over two decades of brand strategy leadership at Disney, Under Armour, PepsiCo, and Coca-Cola.

    Known for her ability to fuse cultural fluency with business strategy, she has consistently redefined how athletes and brands connect, pioneering groundbreaking NIL deals, major brand activations, and cross-industry partnerships. Charece’s strengths lie in innovation, athlete marketing, and unlocking long-term growth opportunities, giving athletes access to a network and strategic blueprint that aligns with their ambitions.

Athlete Services Menu

  • We help athletes define, design, and deliver a personal brand that tells their story, aligns with their values, and stands out on every platform. 

  • We build visibility and confidence through tailored media training, press outreach, and reputation management strategies that protect and elevate your name. 

  • We curate digital strategies that grow authentic engagement, showcase your personality, and turn your platforms into professional, monetizable assets. 

  • We guide athletes through life’s pivotal moments—on and off the field—by equipping them with leadership skills, career tools, and a clear post-career roadmap. 

  • We help you turn passion into purpose through foundation creation, signature events, and community partnerships that create lasting impact. 

  • We identify, secure, and manage brand collaborations that authentically align with your story while maximizing visibility and long-term value. 

  • We position athletes as thought leaders through speaking engagements, panels, and media opportunities that expand influence and credibility.